The Fine Art of Cellar Management
Bordeaux Index
25 July 2025
“Bordeaux Index has always felt strongly about allowing people to understand all the benefits of wine as an object of passion for consumption, but without sacrificing the understanding that this is generally an increasingly expensive asset and, for people with wine collections, a significant part of their wealth can be in wine, or whisky.”
Richard Woodard of The Drinks Business, wrote an article on 'The Fine Art of Cellar Management', noting the relaunched My Portfolio Tool and the data-based approach we use to support seamless and secure trading on our platform, LiveTrade:
"When My Portfolio was relaunched alongside the expansion of LiveTrade, Bordeaux Index took the opportunity to completely reboot its valuation algorithm, ensuring that pricing is now as precise and up-to-date as possible. 'We take more data points, and we look more carefully at the ageing of those data points,' says O’Connell. 'There’s a huge amount of market analysis to extract that information, and that makes a big difference to our valuations. I don’t think anyone takes as many data points, or analyses those data points in such a detailed way, as we do with My Portfolio."
My Portfolio is our best-in-class cellar management tool. You can manage your entire collection, whether it is stored with Bordeaux Index or elsewhere, and you can instantly view the performance of your wines and spirits. Trade directly on LiveTrade and understand the real value of your portfolio at the click of a button.
Managing your collection is easy with ‘quick actions’ to arrange delivery, classify portfolios, organise storage and, of course, buy and sell through LiveTrade. While our website is still available to list, all wine and whisky (subject to LiveTrade conditions) can now be added to the platform. The integrated portfolio management tool records, organises and values your wines and whisky, as well as enabling personalised annotations on assets stored externally. See historic pricing and critics notes instantly when you click on any wine in your collection.
"As well as facilitating seamless and transparent trading – there’s no need to leave the My Portfolio interface in order to buy and sell wines – the tool also allows collectors to view historic pricing and access critics’ notes at the click of a mouse or the tap of a screen. They can also sort and filter their wines and whiskies any way they wish – for instance by region, producer or percentage return – and the results can easily be exported as an Excel document."
We offer world class storage, entrusting this crucial part of our business to Octavian, the "world's number one in fine wine storage" who use a state-of-the-art wine storage facility - the Colerne Reserve. Octavian sets the standard for fine wine storage by committing to maximise the value of your wine. We want to give you the reassurance that your fine wine is being stored in optimum conditions and whether it's a case or your full cellar, each bottle will be cared for in the same way. So much so that all wine in your client reserves is insured by Bordeaux Index to the full replacement value.
The site boasts high security for your fine wine, it's heavily insulated to control temperature and humidity within the warehouse and uses LED lighting to eliminate the risk of UV rays and heat generated by conventional lighting, every detail has been covered with bespoke machinery handling the wine to ensure that the product is minimally disrupted from vibration once it is in place.
Using My Portfolio, you can view your Bordeaux Index Reserves online 24/7 and arrange to deliver and sell your wines directly through our website whilst being on the go. We do everything to make the buying and selling of fine wine and whisky as easy as possible for our clients.
"Ultimately, My Portfolio is a launchpad for making decisions around your wine collection. For instance, you might see the data points and want to buy more at the moment – a lot of people are thinking that currently, particularly for Champagne and Burgundy."