LiveTrade APIs: The Smart Way to Buy and Sell Fine Wine

Whether you’re a buyer looking to expand your range without tying up capital, a merchant with stock to sell, or an agent seeking a wider global audience, finding the right connections is essential to growing your business. 

That's where LiveTrade comes in.

As the world’s most active fine wine marketplace, LiveTrade opens the door to an entirely new level of access and an incredible wealth of trading opportunities. You can buy and sell directly with a global network of buyers and sellers, value stock instantly, and trade the world’s greatest wines with confidence. And unlike other platforms built on indicative pricing or subscription paywalls, LiveTrade provides firm, executable buy and sell prices from a global audience, instantly.

THE ONLY PLATFORM CONNECTING EVERY BUYER AND SELLER IN FINE WINE

At the heart of LiveTrade is the marketplace, a continuously updating, fully transparent trading environment offering instant pricing on thousands of the world’s most sought-after wines. It provides a level of market access which helps the fine wine market operate efficiently and accessibly by allowing any LiveTrade user to instantly buy, sell and place bids and offers on sought after regions, producers and vintages. Open to all market participants on the same terms and offering full supporting logistics, any top wine in pristine condition and with guaranteed provenance can be added to the platform.

Every bottle on the marketplace meets strict provenance standards, and any top wine in pristine condition can be added. This inclusive approach means small merchants benefit from the same visibility and liquidity as the largest players.

Searching for opportunities is just as simple. Browse, filter, and compare wines in one place, supported by price graphs, critic scores, and recent trade data. Whether you trade in pounds, euros, dollars, or all three, the marketplace gives you a single, clear view of the fine wine market as it moves.

TRADE SMARTER, GROW FASTER - FOR BUYERS 

If you’re sourcing fine wine, LiveTrade offers access on a scale that would be impossible to replicate. More than £20 million of perfectly stored cases are immediately available, with over £1 billion held across our facilities.

Deep verticals of Bordeaux, top Champagne, rare Burgundies, and tens of thousands of other exceptional wines are ready to purchase at firm, live prices. Better still, our dedicated LiveTrade team works continuously behind the scenes to secure the volumes, producers, and pricing your business needs.

TRADE SMARTER, GROW FASTER - FOR SELLERS

For sellers, LiveTrade offers instant reach. With over 150,000 product codes already mapped, you can create your own listings or bulk-upload your entire inventory - making your wines visible to thousands of engaged buyers around the world.

The process is intentionally simple: set the wines you want to sell, price them with confidence using our free valuation tools, and let the platform handle discovery, demand, and execution. From a single case to an entire portfolio, LiveTrade helps you turn stock into sales with the speed and transparency the modern market expects.

BACKED BY BORDEAUX INDEX

Behind LiveTrade sits the assurance of Bordeaux Index. We act as counterparty for every transaction, ensuring every trade is secure and every bottle meets the highest standards of provenance and condition.

All wines are settled through our facility at Octavian (UK) using the same meticulous checks applied to our own stock. With access restricted to UK-bonded and accredited EU-equivalent wine, the Marketplace maintains uncompromising quality.

We recognise that delays on pre-arrival listings can be problematic, so our systems allow you to manage ETAs directly with your clients. We can also arrange multi-modal delivery solutions straight to your facilities - including all import requirements - offering both air and sea options to ensure shipments arrive on time and at the lowest possible cost. 

LIVETRADE APIS: AUTOMATION TO ACCELERATE YOUR GROWTH

LiveTrade isn’t only a marketplace - it’s a technology platform designed for scale. Businesses can access LiveTrade directly online or integrate through a suite of sophisticated APIs (Application Programming Interfaces). These APIs allow your systems to connect straight to the marketplace, unlocking a range of benefits:

• Expand your product range instantly, without tying up capital

• Automate tasks like listing stock, updating pricing, and executing trades

• Be the first to react to buying and selling opportunities

• Operate faster, smarter, and with less manual intervention

There are no subscription or licensing fees, and buyers pay no post-trade charges, making the automation layer accessible to businesses of all sizes. LiveTrade’s Trading API is also the only one that connects you to both private and trade audiences - giving you unparalleled access to global demand.

Find out more about APIs by getting in touch with our LiveTrade team or visiting the LiveTrade Marketplace.