The Drinks Business: Tuscany Bucks the Bear Market Trend
Bordeaux Index
9 July 2025
In a recent article, published in The Drinks Business, Richard Woodard notes how 'Tuscany is bucking the bear market trend'
While much of the fine wine market has faced headwinds in recent months, Tuscany is proving a powerful exception. In a new partner piece for The Drinks Business, writer Richard Woodard takes a closer look at how the region has bucked broader trends - with Tuscany now representing around 85% of Italy’s total value on our trading platform.
From the enduring appeal of Super Tuscans to the consistency of Brunello, Tuscany’s top wines continue to attract strong demand from collectors and investors alike. In the face of wider market softening, the region’s resilience stands out - driven by quality, global recognition, and a broadening international buyer base.
“Italy is one of the only major regions to post growth in sales value in the first half of 2025, with activity up 14% year-on-year.”
Amid difficult trading conditions in the global fine wine market, Italy has stood out as an isolated bright spot – and that trend is continuing in 2025, with Tuscany’s ‘big four’ driving increased trading.